Entries Tagged 'Social networking' ↓

Join the Global Observatory!

It’s been awhile! In these past few months we’ve been devoting our time to a new initiative concerning environment and sustainability: the Global Observatory.

The Global Observatory is an initiative that seeks to provide insights around COP15 to bring the public in, to involve them in guiding their governments towards agreement on a roadmap that will prevent dangerous climate change. We want everyone on this planet to witness the progress of the negotiations and to demand a fair and binding climate agreement for the following years. We need you to become a Global Observer for the Earth.

A couple of weeks ago we had the opportunity of attending the Climate Week NY°C, which allowed us to interview world leaders, campaign activists and climate change benchmarks. We invite you to follow all of our news, the progress of COP15 negotiations and the implications communicated by our team of experts and ambassadors in our blog: www.global-observatory.org

Watch our official video presentation here:

You can also join us in Facebook at www.facebook.com/GlobalObservatory or follow us at www.twitter.com/WeAreGo

Stay tuned with the Observatory!

Prepare your acceptance speech

In our quest to find everything that helps join the keywords of sustainable development and Web 2.0, we couldn’t help but drawing our heads towards the recently launched “Sustainability 2.0 Award”.

The initiative is a product of Justmeans, a development that lets you promote your company’s good work through an online community of targeted audiences and their one-stop online distribution technology.

The Award reads as follows:

“Is your company using social media to engage with stakeholders on sustainability issues? Are you using Facebook, Twitter, LinkedIn, blogging or other social tools to engage with stakeholders? Tell us your story and your company may be eligible for the Sustainability 2.0 Award, honouring the most innovative use of social media for corporate sustainability stakeholder engagement. The winner will be selected by a prestigious group of social media and sustainability experts participating in our Stakeholder Sustainability Engagement event on September 14-15 in NYC. The award will be presented at the event’s drinks’ reception on September 14 and our three finalists will be invited to present their stories at this exciting event examining best practice in corporate sustainability engagement”.

The initiative is as fresh, yound and unpredictable as it is challenging, just as the concept of sustainability 2.0 itself, but we definitely want to follow its progress.

To learn more, submit your idea or get in touch with people from Justmeans, click here.

How on Earth can we live together?

The planet, the economy, technology & energy, learning & education
and governance & security are the five main focus dimensions that occupy the participants of the Tällberg Forum, which takes place every year since 2005.

This year Ernesto van Peborgh, founder of El Viaje de Odiseo consultancy firm, had the chance to attend the event and participate of the debates.

So what is the forum about anyway?

“The Tällberg Forum is an arena for reflection, conversations and the search for creative solutions, integrating both nature and the arts, where people feel free to step outside of their professional identity, to share doubts and new ideas, and search for ways forward outside of established frameworks. It acts to stimulate the conversation on, and design solutions to the problems of our times in order to foster new thinking and solutions”.

The Forum included a variety of programs and workshops that happened during five days (June 24 – 28) and gave the participants the opportunity to meet colleagues and like-minded people to brainstorm and conversate on ideas, initiatives, actions that can better the world.

We’re very excited to have been part of this year edition, and hopefully we’ll be able to bring new ideas to this table.

To get started, we recommend these videos of some of the most amazing talks:

Gro Harlem Brundtland
Session IV: The task ahead. Keynote address by the former Prime Minister of Norway.

Amory Lovins
Session V: Copenhagen – five months to go.
The Fossil-Fuel End-game

Paul Gilding
Session III – The diverging interests.
Final reflections by the CEO and Founding Partner of Ecos Corporation, Australia.

The photo belongs to the workshop Ernesto participated in. From left to right: Leif Utne (Utne Reader), Antonella Battaglini (Potsdam Institute for Climate Impact Research), Felix Finkbeiner (Plant for the Planet), Guido Axmann, Frithjof Finkbeiner, our very own Ernesto van Peborgh (El Viaje de Odiseo), Jose Maria Figueres (www.josemariafigueres.org) and Aimee Christensen (Christensen Global).

The trendiest mix

The photo above is an Arnold Palmer mix by rick in Flickr. And even the cup is sustainable!

Don’t know what we’re talking about?

“The Arnold Palmer is an exceptional beverage. It takes two individual beverages, iced tea and lemonade, each very good in their own right, and creates an even better one. That’s how we feel about social media and green living i.e. sustainability.”

This is the start of an excellent article Max Gladwell wrote about a year ago for his blog on social media and green living. We thought it was interesting enough to bring it back and discuss it.

“There is nothing inherently green about social media. The Web 2.0 revolution is driven by code and the Internet as a platform. According to Wikipedia, it describes this as a trend in “technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.” This is largely a virtual world.

The move toward sustainability, on the other hand, is taking place entirely offline in the actual world. It is about balancing our impact and more wisely managing our natural resources. The United Nations describes it as commitment to “the provision of a secure environmental, social, and economic future.”

As different as they are, these two trends share one key quality: they’re changing the world for the better. They are changing politics, business, culture, and society. In the following we explore 10 ways that the trends of social media and sustainability intersect as well as align.”

In the article, he explores not only the opportunities that this new mix is responsible for, but also the downsides. Click here to read the complete article.

Source: Max Gladwell