The trendiest mix

The photo above is an Arnold Palmer mix by rick in Flickr. And even the cup is sustainable!

Don’t know what we’re talking about?

“The Arnold Palmer is an exceptional beverage. It takes two individual beverages, iced tea and lemonade, each very good in their own right, and creates an even better one. That’s how we feel about social media and green living i.e. sustainability.”

This is the start of an excellent article Max Gladwell wrote about a year ago for his blog on social media and green living. We thought it was interesting enough to bring it back and discuss it.

“There is nothing inherently green about social media. The Web 2.0 revolution is driven by code and the Internet as a platform. According to Wikipedia, it describes this as a trend in “technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.” This is largely a virtual world.

The move toward sustainability, on the other hand, is taking place entirely offline in the actual world. It is about balancing our impact and more wisely managing our natural resources. The United Nations describes it as commitment to “the provision of a secure environmental, social, and economic future.”

As different as they are, these two trends share one key quality: they’re changing the world for the better. They are changing politics, business, culture, and society. In the following we explore 10 ways that the trends of social media and sustainability intersect as well as align.”

In the article, he explores not only the opportunities that this new mix is responsible for, but also the downsides. Click here to read the complete article.

Source: Max Gladwell