Their workspace, your innovation

“Social media and sustainability are both about cultural change”, said Justin Yuen, founder of FMYI (For MY Innovation) when asked to explained why his online workspace was being used to leverage sustainable initiatives inside big companies like Sony and Nike.

BusinessWeek published an article about this revolutionary application (they say it beats Basecamp, Facebook and FriendFeed) where your team can store and share information in a secure but transparent and collaborative way.

He came up with the idea while working in CSR for Nike: he noted that while many people had good ideas concerning sustainable development, putting those efforts in conversation was more than just launching a series of corporative workshops.

In FMYI “each person gets their own social networking-style profile page, and each team can have a page too. Then, anyone can create a workspace page to post messages, share files, add links, set tasks, and more”.

The initiative has succeeded in encouraging companies of different sizes and colors to open an account and start harnessing the power behind their own stakeholders. And enterprise 2.0 gets another nudge forward.

Source:
BusinessWeek
FMYI